The Marketing Division of SLBFE is responsible for promoting the services and benefits of the foreign employment industry to potential job seekers, employers, and other stakeholders. The division develops marketing strategies and campaigns to raise awareness about overseas employment opportunities, highlighting the advantages of working abroad and the support provided by SLBFE throughout the process. The Marketing Division conducts research and analysis to identify target markets, employment trends, and demands in various industries and countries. This research helps shape marketing strategies, ensuring that the SLBFE’s services align with the needs of both job seekers and employers. The division organizes and participates in national and international exhibitions and job fairs, creating platforms for job seekers to interact with prospective employers. These events serve as opportunities for SLBFE to showcase the capabilities and potential of Sri Lankan workers and establish connections with foreign employers.
The Research Division of SLBFE is responsible for conducting studies, collecting data, and analyzing information related to the foreign employment industry. These research efforts provide valuable insights that help shape policies, programs, and initiatives aimed at improving the industry’s effectiveness and protecting the welfare of migrant workers. The division collects and analyzes data related to labor markets, employment trends, remittance flows, and the well-being of migrant workers. This data helps identify emerging issues, challenges, and opportunities, enabling evidence-based decision-making within SLBFE and other relevant stakeholders.
The Research Division conducts studies to assess the economic, social, and psychological impact of overseas employment on Sri Lankan migrant workers and their families. Based on research findings, the division provides recommendations for policy development and enhancement of existing regulations. It assists in formulating strategies to address issues such as labor rights, skill development, social integration, and the reintegration of returning migrant workers.